A call center is one of the most important tools in every political campaign’s toolbox and an age-old tradition among political hopefuls. Political parties may employ a variety of tactics to get the word out about themselves, including canvassing, e-mail, social media, and snail mail. Most campaigns use a variety of methods, and each has their advantages, but political call centers play a key role in candidates overall strategies.
What Exactly are Political Call Centers?
Political call centers are principally outbound call centers designed to promote a particular candidate, political action committee (PAC) or party’s goals and objectives. The three main tasks of the political call centers are getting out the vote, fundraising and conducting research.
How Does a Political Call Center Work?
Political call centers have curated lists of contacts to ensure that their outbound calling efforts do not follow a “buckshot approach.” Call centers cull data from telephone or internet directories, electoral roll and census data, as well as party information collected over the years from things such as petitions, canvassing, and e-mail lists.
What Type of Call Center Functionalities are Needed for a Political Call Center?
Political call centers receive large amounts of funding in the hopes that their job will be effective. To do so, the call centers must be equipped with call center software that is adequate. Here is a rundown of some vital call centers’ functionalities and features:
- Comprehensive Caller Details
Volunteers need to know exactly who they’re speaking to so that they can target their information to the receiver. A call center solution that lacks comprehensive caller information, to put it mildly, wastes a huge amount of time and resources. Candidates should not lose elections because their call center software has volunteers contacting the wrong individuals. This problem can be solved either with a business tool integration or note-taking and contact history inside the call center software.
- Call Disposition Codes
After volunteers complete calls, call disposition codes allow them to record how the calls went. Therefore if the recipient screamed into the phone that they hate your candidate, you would know to avoid calling the number again. An advanced version of this feature is available in CRM Integrations which allow supervisors to see an overview of all calls, their outcomes, and how individual volunteers are performing.
- Local Phone Numbers
Most people would prefer to receive calls from within their own area code. This applies to all phone calls, but it is especially true for political calls where constituents are looking for candidates with a presence in their area and a concern for the area’s needs. Call centers may employ multiple local phone numbers or even consider toll-free numbers for advertising campaigns.
- Call Recording
Political call center volunteers serve as representatives for campaigns. It is imperative that their presentation is of high quality. Call Recording functionality allows coordinators and managers to be sure that their volunteers are meeting standards by simply tuning into past phone calls.
Choose the Best: Call Center Phone Plans from VirtualPBX
Before an election, political parties are pressed to reach the maximum number of voters possible. Call centers form the backbone of this process and the most effective political call centers leverage advanced call center software that can give insights into a campaign’s effectiveness. The award-winning call center solutions offered by VirtualPBX are backed by 24/7 support, an easy to use web portal, and a slew of features included with every plan. Have a campaign coming up? Compare plans today!