A call center is an important tool in every political campaign’s toolbox and a tradition among political hopefuls. Political parties employ a variety of tactics to get the word out about themselves, including canvassing, e-mail, social media, and snail mail. Most campaigns use a variety of methods, and each has their advantages, but political call centers play a key role in candidates overall strategies.
What Exactly are Political Call Centers?
These are principally outbound call centers designed to promote a particular candidate, political action committee (PAC) or party’s goals and objectives. The three main tasks are getting out the vote, fundraising, and conducting research.
How Does a Political Call Center Work?
Political call centers have curated lists of contacts to ensure that their outbound calling efforts do not follow a “buckshot approach.” Call centers cull data from telephone or internet directories, electoral roll and census data, as well as party information collected over the years from things such as petitions, canvassing, and e-mail lists.
What Type of Call Center Functionalities are Needed for a Political Call Center?
Political call centers receive large amounts of funding in the hopes that their job will be effective. But to do so, the call centers must be equipped with call center software that is adequate and includes:
- Comprehensive Caller Details: Volunteers need to know exactly who they’re speaking to so that they can target their information to the receiver. A call center solution that lacks comprehensive caller information wastes a huge amount of time and resources. Candidates should not lose elections because their call center software has volunteers contacting the wrong individuals. This problem can be solved with a business tool integration or note-taking and contact history inside the call center software.
- Call Disposition Codes: After volunteers complete calls, call disposition codes allow them to record how the calls went. Therefore if the recipient screamed into the phone that they hate your candidate, you could avoid calling the number again. An advanced version of this feature is available in CRM Integrations which allow supervisors to see an overview of all calls, their outcomes, and how individual volunteers are performing.
- Local Phone Numbers: Most people prefer to receive calls from within their own area code. Unsurprisingly, this is especially true for constituents looking for candidates with a local presence and concern for the area’s needs. Call centers can employ multiple local phone numbers or even toll-free numbers for advertising campaigns.
- Call Recording: Political call center volunteers serve as representatives for campaigns. As a result, it is imperative that their presentation is of high quality. Call Recording allows coordinators and managers to ensure their volunteers are meeting standards.
Choose the Best: Call Center Phone Plans from VirtualPBX
Before an election, political parties are pressed to reach the maximum number of voters possible. The most effective political call centers leverage advanced call center software that can give insights into a campaign’s effectiveness. The award-winning call center solutions offered by VirtualPBX are backed by 24/7 support. Plus, move fast with an easy to use web portal, and a slew of features included with every plan. Have a campaign coming up? Compare plans today!
