Posted on January 27, 2017 by Charlie Galaviz
When it comes to masterminding for the Super Bowl, small businesses have the ability to win big. The Super Bowl is a valuable opportunity for businesses to increase sales and boost brand awareness. Here are 5 ways small businesses can profit from the Super Bowl.
1. Gear up
The Super Bowl is one of the most profitable days of the year for the restaurant and bar industry. Due to the high demand for beer, pizza, and wings, businesses can score big profits by stocking up on the best sellers. In order to ensure a happy experience for the crowds of wing eating revelers, it is important to have enough staff to accommodate them. If all goes well, they will return for years to come.
2. Event Marketing
If your business is hosting a Super Bowl event or providing specials, it is important to get the word out. Hand out flyers ahead of the big event and create a digital version to be shared on social media. It’s important to not neglect your business phone, which will likely be ringing non-stop. Create a custom greeting to highlight your specials and hours of operation during the event. Building excitement is an integral part of driving foot traffic to your business.
3. Live Posting
A well-timed tweet is free and can provide more exposure to your business than a prime time television commercial during the Super Bowl. Just ask Oreo, whose social media associate threw a hail mary tweet to win the marketing Super Bowl in 2014. Being able to react and respond in real time with a witty tweet can be a game changer for your business.
4. Online Advertising
It’s 2017, which means businesses don’t have to pay millions of dollars to advertise in front of millions of viewers. When commercial breaks happen, people naturally turn to their phones to check social media. When it comes to receiving viral social media status, users want to see creative and humorous video ads. The opportunities to create brand awareness from your advertising efforts are limitless.
5. Business Connect
Business Connect was created to level the playing field between small businesses and big businesses during the Super Bowl. Local small businesses have the opportunity to win big contracts and become official NFL vendors. It’s too late to sign up this year, but you should sign up next year if a Super Bowl comes to a city near your business.
Go Get ‘Em Champ!
It’s not too late to sign up for the #MobileYear Sweepstakes. You can score a free year of Dash + Sneek for up to 5 team members + lifetime Remotive Slack membership! Sign up before January 31st by noon PST for a chance to win!
Posted on December 16, 2016 by Charlie Galaviz
Your small business New Year’s resolutions are anything but ordinary. Besides traditional resolutions such as eating healthier and exercising more frequently, you have big dreams for growing your business in 2017.
There are no limits to what your business can achieve this year. Here are 5 strategic resolutions that can take your small business to the next level.
Posted on November 18, 2016 by Rachel Anderson
It may come as no surprise that employees are no longer satisfied working inside cubicles. According to Global Workplace Analytics, employees are not at their desk 50-60% of the time. Desks are already empty, so why not consider allowing remote working as an option for your employees?
Whether your business is looking to scale it’s workforce, improve employee performance or downsize overhead expenses, flexible working options have undeniable benefits for your business. This infographic showcases 5 reasons why your business should adopt a remote working strategy.
Posted on October 28, 2016 by Charlie Galaviz
Welcome to edition 10.0 of the VirtualPBX 5. It’s that time of the month when we share our favorite topics, gadgets, and apps.
October’s tech game has not disappointed the gadget lovers of the world. Not since February have we seen such catastrophic advancements in consumer electronics. With a spectrum ranging from updates to a work kingpin to the emergence of hybrid-style game play, everyone has their eye set on a new rising star.
It’s time to trade in the old and bring in the new. Here is our top 5 tech news of October.
1. MacBook Pro
Without a doubt, the MacBook Pro was one of the most anticipated product releases of the year. Not just because of the fact that the latest version was released in 2012, but because the iPhone 7’s design failed to live up to consumer expectations. Surely there is a method to this Apple design madness, right?
2. Nintendo Switch
Futuristic, hybrid, mobile, are just some adjectives a dictionary would use to define the dreamy gaming machine. The Switch is the first true hybrid console. Play it at home or play while flying across the Atlantic. The Nintendo Switch is the play anywhere gaming console.
Twitter announced on October 27, that Vine was killed off, but won’t be buried right away. This comes at a time when Twitter is desperately seeking ways to monetize its entertainment verticals. Burning bridges with content creators may not be a good way to establish trust with the bread and butter of online media. R.I.P Vine.
4. Google Pixel XL vs. iPhone 7 Plus Speed Test
Early adopters with a need for speed have a lot to be excited about when it comes to processor speed advancements. Google brings its A-game with the ultra-fast Snapdragon 821 processor. Apple, on the other hand, comes equipped with the A10 Fusion. The tech foes are not backing down from this competition.
The 24 karat DJI Phantom 4 is “The World’s Most Lavish Drone”. If you have $24,000 lying around or you don’t mind trading in your car for a drone, you can be the coolest person at the park.
Posted on September 30, 2016 by Charlie Galaviz
Welcome to Edition 9.0 of The VirtualPBX 5! It’s that time of the month when we share our favorite topics, gadgets, and apps. Halloween is just around the corner, so get ready for a chilling spin on the traditional. Here is a sneak peak of the horror to come!
Jack-o-lanterns, sweets, and the unearthly — it’s an unnerving time of year for marketers to wave their magic wands. Creating wickedly successfully Halloween campaigns means thinking outside the box. You might not know it, but one of the most effective marketing tools is already at your fingertips.
Here are 5 ways your business can use VoIP in your Halloween marketing campaigns:
1. Spine-Chilling Greetings
Recording a custom greeting for your business is a great way to advertise seasonal specials and features. Send chills down your customers spines with how spooky your best promotions are. Delivering a strong call to action will get customers literally running through the door, even if they are not being chased by the walking dead.
2. Spooky Numbers
One of the biggest skull scratchers for marketers is tracking incoming call leads to various marketing campaigns. Setting a unique toll-free number to a specific Halloween campaign will allow you to track where your leads are coming from. For example, if you are running a sponsored Oktoberfest campaign on Instagram, you will now be able to track the lead via the Contact button on your business profile.
3. Grim Softphone
Whether the grim reaper or the boogeyman are going to be featured in your next influencer campaign, it is crucial to maintaining excellent communication. Influential people are always on-the-go, so you will need a softphone app to make calls anytime and anywhere.
4. Frightening Hotline
Customer-centric marketing campaigns are about as rare as a white pumpkin. A frightening hotline can be a fun and affordable way for small businesses to show their Halloween festivity while engaging potential customers. The key to a successful campaign is tieing the hotline back to your company’s product solution. For a hotline reference, you can check out our Zombie Apocalypse Survival Hotline by calling 1-855-402-1969.
5. Eerie Customer Service
Is your entire customer service team going to be dressing as robots for Halloween? If not, they shouldn’t be regurgitating the same cobwebbed lines all year long. While the message should stay the same, don’t be afraid to have some fun with the delivery. After all, the experience of talking to a human being is great marketing.