5 Ways Small Businesses Can Profit From The Super Bowl
When it comes to masterminding for the Super Bowl, small businesses have the ability to win big. The Super Bowl is a valuable opportunity for businesses to increase sales and boost brand awareness. Here are 5 ways small businesses can profit from the Super Bowl.
1. Gear up
The Super Bowl is one of the most profitable days of the year for the restaurant and bar industry. Due to the high demand for beer, pizza, and wings, businesses can score big profits by stocking up on the best sellers. In order to ensure a happy experience for the crowds of wing eating revelers, it is important to have enough staff to accommodate them. If all goes well, they will return for years to come.
2. Event Marketing
If your business is hosting a Super Bowl event or providing specials, it is important to get the word out. Hand out flyers ahead of the big event and create a digital version to be shared on social media. It’s important to not neglect your business phone, which will likely be ringing non-stop. Create a custom greeting to highlight your specials and hours of operation during the event. Building excitement is an integral part of driving foot traffic to your business.
3. Live Posting
A well-timed tweet is free and can provide more exposure to your business than a prime time television commercial during the Super Bowl. Just ask Oreo, whose social media associate threw a hail mary tweet to win the marketing Super Bowl in 2014. Being able to react and respond in real time with a witty tweet can be a game changer for your business.
4. Online Advertising
It’s 2017, which means businesses don’t have to pay millions of dollars to advertise in front of millions of viewers. When commercial breaks happen, people naturally turn to their phones to check social media. When it comes to receiving viral social media status, users want to see creative and humorous video ads. The opportunities to create brand awareness from your advertising efforts are limitless.
5. Business Connect
Business Connect was created to level the playing field between small businesses and big businesses during the Super Bowl. Local small businesses have the opportunity to win big contracts and become official NFL vendors. It’s too late to sign up this year, but you should sign up next year if a Super Bowl comes to a city near your business.
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