Why Summer Time is the Season of Sales
Well, if you’re anything like me, as soon as you see Memorial Day approaching on the calendar, all you can think about is your next adventure. Getting out into the wild for camping, hiking, or even just for a nice picnic and BBQ with the family is one of the hallmarks of warmer weather, and I for one can’t get enough of it. Warmer weather indicates more than just the time to get out and enjoy the great outdoors, though. For most every single industry, there exists a sizable bump in revenue during the warmer parts of the year. That’s why as summer approaches businesses are as excited as school children because it indicates a season of sunshine and no class as much as a season of sales activity that can make or break a year.
Sell in May and Go Away
That’s a phrase I remember hearing a bunch as a stockbroker from some older, grizzled, and perhaps too cynical for his or her own good advisors. They said this because traditionally there is a slowing in the market’s advance over the summer months and so there was less opportunity to find a winning stock. This is a red herring in many respects because, no matter what direction the Dow Jones Industrial Average is headed, the opportunity to make money always exists. The same can be said for all of the other sectors that experience meaningful boosts during the summer months, too, and here are just a few of the more notable ones-
- Real Estate: The housing market, even during down years, routinely experiences increases in listings, sales, and velocity all during the summer months. That includes homes selling at or above asking price, too. This is mainly due to the fact that homebuyers are more keen to move into a new home or conduct renovations during nicer weather.
- Financial Services: Don’t let the “Sell in May” comment fool you, just because DJIA values may dip, that doesn’t mean sales activity does. Derivative options, hedges, bond sales and insurance products like annuities all see boosts in down markets. The fact is that no matter what direction the market goes, someone is winning on an investment.
- Construction: For obvious reasons, construction projects hate inclement weather. The best way to avoid working in a snowstorm or continuous downpour is to plan all the projects that you can during better weather and, gasp, that’s exactly why there are more ground breaks for new construction projects in the spring and early summer than any other time of the year.
- Durable Goods & Home Improvement: For very similar reasons to the construction effect, home improvement projects spike around this time of the year, too. Also, with the increase in home projects come with it the increase in durable good sales like grills, appliances, and even pools.
- Online Retail: And in a case of the tail wagging the dog, retailers know that the added free time, nice weather, and longer periods of sunlight each day makes people ready to build and buy, so what do they do other than offer sales? I’m sure your mailbox is getting stuffed with various Memorial Day Sale info from everyone from grocery stores to home improvement and sporting goods, that is not a coincidence.
- Travel Agencies: Not that this should come as any surprise to anyone, but summer time is one of the hottest travel periods of the year. And unlike Thanksgiving weekend, this is a full three months! Gas prices, car rentals, airfare, and all of the accouterment that accompanies travel all experience huge spikes as people rush to get out of town for the summer.
Maximize Your Profit, Maximize Your Play
The summer season of sales may create a buzz of electricity for many companies looking to capitalize on the heightened business activity potential. This may also create a longer, drearier existence for some sales organizations with antiquated sales processes. But for companies that leverage modern sales tools, they can efficiently and effectively take advantage of the healthy summer market without compromising their own enjoyment of the season. The VirtualPBX Desktop Softphone has always been one of the best ways to balance work and life by allowing team members to take their office phone with them to any remote place with internet access. Additionally, now that the award-winning VoIP service that powers the softphone is totally integrated with the industry-leading Salesforce CRM software, now sales teams are free to be as potent and effective in tracking leads and closing deals as they would be in the command central at their business HQ as they can be from literally anywhere they can access the internet. This means that even the men and women who need to capitalize off of the heightened sales activity of the season can be out and about to enjoy the nicer weather and family times, too. No more missing our on summer just because summer is also the season of sales? Where do I sign up?
Try it For Free
VirtualPBX offers an unrivaled amount of support for each of the VoIP Plans we sell. That means that we back each of our plans with a 15-day money back guarantee. So what are you waiting for? The temperature is rising, the sales are rolling in, and if you don’t want to be stuck in the office to capture all of the potential business, you need to sign up now. In the meanwhile, let us know your favorite places to work remotely are by sharing on Twitter and Facebook because we’re always open to more ideas on where to get the job done, provided it’s not inside the office, that is!