Author: Charlie Galaviz
Posted on April 26, 2019 by Charlie Galaviz
Does your business telephone number catch the eyes or ears of customers? According to MarketingCharts.com, toll-free vanity numbers on visual ads can experience an 84% higher recall rate over traditional numbers. However, vanity numbers are 9x more memorable when advertised over the radio.
Vanity numbers aren’t the only numbers that are easier for the brain to recollect. Desirable area codes, historic years, and patterns impact the recall rate of local and international numbers as well.
Want to learn how you can give your telephone number an edge the first time it’s seen or heard? Check out our 5 tips to create a stand out business number.
5 Tips to Create a Stand Out Business Number
- Create an Association
Telephone numbers that signal a commonality or a relation with the audience are far less forgettable than numbers that are completely randomized. For example, a sporting goods franchise could consider the number “2323” because of its ties to Michael Jordan. Numbers that end in a year, pattern, or a famous athlete’s jersey number create an association and are far more likely to be remembered.
- Explore Vanity Numbers
Vanity telephone numbers are easy to remember, informational, and improve brand recognition. Selecting a vanity number is the perfect time to create an association between your product/service and your audience. Choose the vanity number that makes the most sense and is easy to recall. For example, 1-800-Flowers is a brilliant vanity number because it gives customers insight into the product, brand, and domain. Explore the largest selection of vanity numbers to find the perfect number.
- Strike Prefix Balance
Similar to selecting the “com” website domain extension, the “1-800” prefix is the most widely recognized toll-free number prefix. Other popular prefixes include 888, 877, 866, and 855. If your desired 1-800 vanity toll-free number is taken, consider how memorable “1-855-LAWYERS” is compared to “1-800-4368-5192”. Above all, striking a balance between association or vanity is more important than the prefix itself.
- Share DID Numbers
In figurative terms, DID numbers can be compared to handing out the key to the city. In medieval times, having the key to the city meant you were free to come and go without approval from the guards. DID numbers are virtual numbers that give direct access to individual employees without having to go through the telephone tree. Neat right? Therefore, DID Numbers are more likely to be saved to your customer’s contact list because of their desirable nature.
- Vocalize your Number
Ever had to repeat a voice message multiple times to catch the callback number? When broadcasting your telephone number it’s important to pronounce the number slowly and repeat the number more than once. In addition, a clever jingle like the 1-800-General commercials can be an effective way to introduce your number to the customers working memory. By effectively vocalizing your number, your audience can subconsciously remember your number without realizing it.
Get More Calls, Get More Business
In conclusion, telephone numbers are one of the key ingredients to building a sustainable business. VirtualPBX offers the largest selection of local, toll-free, and international telephone numbers to choose from. We’ll even help you find the perfect business phone plan to compliment your new telephone number. What do you have to lose? Transform your communications today.
Posted on March 1, 2019 by Charlie Galaviz
Is your phone system preventing you from growing your business? According to 411 Locals, 62 percent of phone calls to small businesses are left unanswered.
The effects of leaving company lines unattended prove to have devastating consequences. As a result, each year businesses allow 62 billion dollars to slip into the wallets of their competitors.
For Instance, I recently called a handful of snowmobile rental companies to compare rates. The caller experience ranged dramatically – from a full voicemail box with one business to a prompt answer from a sales representative with whom I eventually made my reservation. Contrary to popular belief, it’s actually quite simple and affordable to deploy a cloud-based telephone system, especially when you consider the profit-making opportunities you’ll no longer miss.
Let’s examine the five ways the right phone system will help you grow your business.
- Never Turn Away Customers
A fundamental step to growing your business is an obvious one, yet many businesses continue to turn customers away at the virtual door. With the right business phone service, your customers can be greeted and routed to the right person or department. However, in the situation that your staff is helping other customers, features like Call Blasting or Advanced Transfers can be setup to ensure you don’t turn away a lead.
- Utilize Phone Numbers for Expansion
Business telephone numbers are not just essential for enterprises. Local, Toll-Free, and International Numbers offer a host of benefits to businesses of all sizes. In fact, SMB’s stand to benefit greater by appearing larger and more professional than the competition. In addition, business numbers offer convenience, security, and advertising benefits. With the help of VirtualPBX, you can find out exactly which type of phone number can help your business expand.
- Leverage Features for Efficiency and Performance
Does updating your business holiday hours require a technician? Consequently, the amount of time and energy it takes to make simple updates to legacy systems stalls business growth. With modern hosted PBX, anyone can manage a powerful virtual phone system with ease. Above all, features like Auto Attendant, Email-to-Fax, music/info on hold, and Business/Holiday Hours will improve your operational efficiency and communication performance.
- Cut the Cord on Expensive Overhead
It’s no secret that overhead expenses are a necessary evil in business. But, when is the last time you evaluated if you’re overpaying for phone service? Switching to VoIP can lower your phone bill by up to 40-80%. Furthermore, businesses can enjoy long term savings on maintenance, infrastructure costs, and more. In order to achieve sustainable growth, it’s important to cut the cord on outdated phone system pricing structures.
- Upselling and Cross-Selling
Most importantly, growing a business is about the bottomline. 92 percent of all customer interactions happen over the phone. It’s the ideal time to upsell or cross-sell products that will make customers lives easier. Furthermore, by sharing on-hold greetings, reservation info, and seasonal specials, you build stronger relationships and increase customer lifetime value.
Grow Your Business in One Step
In conclusion, the answer to how you can grow your business is a simple one. My experience searching for a snowmobile was symbolic of missed opportunity. Consider a full-featured business telephone system today. It may just land you a lifelong customer.
Posted on January 25, 2019 by Charlie Galaviz
Which Hashtag Holidays are great for business? If you’re looking for the top Social Media Holidays, you’ve come to the right place.
Whether you’re in the fields of law, real estate, or IT, there are perfect hashtags for your brand. To help you plan ahead for the new year, we created a free downloadable Hashtag Calendar below just for professionals like you.
Which hashtags are the best of the best? Try out these top Hashtag Holidays for business in 2019.
Downloadable Social Media Calendar for 2019
We hope you enjoyed our top 5 hashtag holidays for business in 2019. Don’t forget to download the full calendar below or add it to your Google Calendar by clicking the + icon in the bottom right corner. Did we miss any? Let us know on Facebook and Twitter.
Posted on December 28, 2018 by Charlie Galaviz
Are your business greetings pushing people away? You only get one chance to make a first impression. Don’t let your telephone etiquette lead customers to competitors.
Avoid negative reviews by taking advantage of free pre-recorded holiday greetings by January 7th and by recognizing these business blunders.
Tips For Business Greetings in 2019
Not all telephone greetings are created equal. Above all, you’ll need a highly sophisticated greeter and call routing manager. The award-winning VirtualPBX Business Phone System does just that. With first-touch features like Auto Attendant, Custom Greetings, and Automated Directory, your customers will be left in awe of your enterprise-class professionalism.
Posted on November 30, 2018 by Charlie Galaviz
By 2020, 34% of international business leaders believe over 50% of their employees will work remotely.
Accordingly, should companies meet the requests of their employees, the telecommute pendulum will swing closer towards that norm in 2019, and it won’t be just requests to work from home. In a survey of remote professionals, 27.08% say they prefer working from coffee shops over working from home or coworking facilities.
What’s not to love about coffee shops? Free wifi, cost-savings, and the aroma of freshly brewed cups of joe. Consequently, what makes coffee shops great can also make them not so great if you don’t come prepared. With our top 5 essentials, you can maximize your productivity and efficiency at your local coffee house.
Already a customer? You’re in luck! The VirtualPBX Web Phone is included for free with any business phone plan. Take a look at our Adding a Web Phone Guide for easy step-by-step instructions on setup.