Welcome to Edition 9.0 of The VirtualPBX 5! It’s that time of the month when we share our favorite topics, gadgets, and apps. Halloween is just around the corner, so get ready for a chilling spin on the traditional. Here is a sneak peak of the horror to come!
Jack-o-lanterns, sweets, and the unearthly — it’s an unnerving time of year for marketers to wave their magic wands. Creating wickedly successfully Halloween campaigns means thinking outside the box. You might not know it, but one of the most effective marketing tools is already at your fingertips.
Here are 5 ways your business can use VoIP in your Halloween marketing campaigns:
1. Spine-Chilling Greetings
Recording a custom greeting for your business is a great way to advertise seasonal specials and features. Send chills down your customers spines with how spooky your best promotions are. Delivering a strong call to action will get customers literally running through the door, even if they are not being chased by the walking dead.
2. Spooky Numbers
One of the biggest skull scratchers for marketers is tracking incoming call leads to various marketing campaigns. Setting a unique toll-free number to a specific Halloween campaign will allow you to track where your leads are coming from. For example, if you are running a sponsored Oktoberfest campaign on Instagram, you will now be able to track the lead via the Contact button on your business profile.
3. Grim Softphone
Whether the grim reaper or the boogeyman are going to be featured in your next influencer campaign, it is crucial to maintaining excellent communication. Influential people are always on-the-go, so you will need a softphone app to make calls anytime and anywhere.
4. Frightening Hotline
Customer-centric marketing campaigns are about as rare as a white pumpkin. A frightening hotline can be a fun and affordable way for small businesses to show their Halloween festivity while engaging potential customers. The key to a successful campaign is tieing the hotline back to your company’s product solution. For a hotline reference, you can check out our Zombie Apocalypse Survival Hotline by calling 1-855-402-1969.
5. Eerie Customer Service
Is your entire customer service team going to be dressing as robots for Halloween? If not, they shouldn’t be regurgitating the same cobwebbed lines all year long. While the message should stay the same, don’t be afraid to have some fun with the delivery. After all, the experience of talking to a human being is great marketing.