As a small business, your telephone is the lifeblood of your business. You may even rely on holiday sales to survive. With the holidays right around the corner, it’s the perfect time of year to evaluate how you’re tracking your holiday campaigns. With tools like Promotional DID Numbers and Advanced Call Reports, you can see exactly how your marketing campaigns perform.
Why is call tracking important? Customers are likely to spend 140% more after a positive interaction than a negative one. By viewing call reports, you’ll gain a treasure trove of insights about your calls that will improve your bottom line.
Promotional DID Numbers
Many types of numbers serve different purposes in your business. You may have heard of local, international, and toll-free numbers. Promotional DID numbers are virtual phone numbers best used for call tracking. They typically bypass a queue or receptionist and go directly to the source. This makes DID Numbers an excellent option for holiday promotions, as DID Numbers can easily track them to various marketing campaigns with detailed Advanced Call Reports on your customer’s behavior.
Monitoring Campaigns and Marketing Promotions
While DID numbers can serve many purposes, they are best used to monitor the performance of your campaigns. Having visibility on call data can be especially helpful during the holidays when you run a campaign on multiple platforms, such as social media, email, or print ads.
You’ll see which campaign is more successful, which platform drives the most traffic, and when it’s time to switch up your strategy. You can track how many calls are made and how long they last to know what works best for each advertising method.
In addition, they can also help you understand customers’ behavior on your website or within an app. This information is critical to understanding who your target audience is and how they interact with your brand.
Advanced Call Reports
Keep your business efficiency high during the holidays with Advanced Call Reports. Receive call data reports in your inbox on a custom schedule or on demand. With dozens of pre-created reports, you can choose from a large selection of time-based and performance-based reports. Call reports can be generated live – and scheduled daily, weekly, and monthly to ensure you get all the critical data about your call operation.
Call Tracking and Performance
Call tracking reports are essential for data-driven decision-making. By monitoring your call volume, call quality, and marketing performance, you can optimize the efficiency of your holiday campaigns.
This data is fundamental during the holidays. You’ll be able to discover and take action to solve inefficiency in your business before they affect your sales. Your management team can view reports showing unanswered calls, long hold times, and other call quality issues – allowing them to make swift changes.
Our workplace filter allows you to create unlimited workspaces for your marketing, sales, and customer service teams. Within workspaces, you’ll be able to add your favorite reports to see agent summaries, DID reports, and service levels by day at a glance. In addition, you’ll be able to segment and organize call reports based on the departments at your company.
Promotional DID Numbers Lead To Call Transparency
If you’re like most small businesses, call tracking is not your strong suit. However, there is always time to improve your business. With Promotional DID Numbers and Advanced Call Reports, you’ll finally have call transparency. If your company relies heavily on inbound calls, I recommend you check out our Tiger Lily Flowers case study. With call tracking, Tiger Lily was able to solve inefficiencies in their call operation and give their management team much-needed transparency into their customer service.