Why Vanity Numbers are Worth Their Weight in Gold
In today’s world, vanity numbers have become extremely common among business owners. Once only associated with big corporations, vanity numbers are now readily available to anyone who wants them.
A vanity number is an alpha-numeric telephone number containing a word or phrase which is memorable and usually defines their corporate identity. Some companies such as 1-800-FlOWERS and 1-800-PET-MEDS build their company around their business defining vanity number.
But what are the benefits of owning a vanity number and does your business need one?
One of the main benefits to having a vanity number is they are super easy to remember. All the advertising in the world won’t get your phones ringing unless your audience can remember your phone number. When you try to remember a phone number, you are using your short-term memory. The human brain can only keep so many things in short-term memory and that information is only stored for a few seconds to several minutes before it is gone forever. The best way to transfer incoming information into long-term memory is to link, associate or connect the incoming information with something in your memory which is meaningful. Switching a phone number from random numbers to words allows people to make memorable connections with that phone number and your business, therefore increasing the chance it will remain in their long-term memory.
Aside from the connection, you are reducing the amount of data prospective clients have to process from seven digits to a single word or phrase. This makes memorizing the number quick and easy and thus people are much more likely to call that number when they need that service.
In addition, memorable vanity numbers will help you generate more business by increasing effective word of mouth advertising and the potential to reach tons of people you would otherwise never reach. Studies show that a good vanity number can increase word of mouth advertising by as much as 200% and the percentage of return customers is higher.
Furthermore, a great vanity number will establish your brand and leave a lasting impression with current and future customers. Therefore, it is important to obtain vanity numbers that reflect both your industry and business name. Vanity numbers were once only associated with established national corporations thus people perceive a company with a vanity number as bigger and stronger.
Overall, if you are interested in increasing your potential customer base, securing your reputation and letting people know you are a true professional, consider getting a vanity number for your business.
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