Welcome to Edition 16.0 of The VirtualPBX 5 where we share our favorite topics, gadgets, and apps!
This Independence Day is gearing up to be the grandest display of red, white, and blue of all time. According to the National Retail Foundation 219 million Americans are predicted to spend 7.1 billion on 4th of July festivities in 2017.
So how do marketers ignite a campaign that takes off like a bottle rocket this 4th of July? We have created the below 5 star-spangled 4th of July marketing strategies to get the most out of your holiday.
Here are 5 Star-Spangled 4th of July Marketing Strategies that’ll make Uncle Sam Proud
1. Create an Experience
The telltale sign of a one-of-a-kind customer experience is when customers are smiling and capturing content that is good enough to share with their friends. Macy’s does a great job of providing an experience like this by hosting a 4th of July fireworks show every year. You can surprise customers with an unexpected delight too that will create buzz and further brand loyalty. Putting on a fireworks show like the retail giant Macy’s is not achievable for every company. However, a 4th of July themed social media promotion can provide great brand exposure and encourage repeat traffic.
2. Engage Followers on Social Media
It’s no surprise that there is a lot of competition on social media in 2017, but that’s because it’s still one of the most effective marketing channels for promoting brands. Social platforms have a smaller window of relevancy and visitors are often browse for non-work purposes. This makes holiday specials and events even more powerful on social platforms. Brands can cut through the noise of newsfeeds by creating unique content that engages their community. Brands can host giveaways, run photo contests, or create a fun video to get people raving about their brand. Products like Adobe Spark are easy to use and provide video templates that allow you to create professional quality videos in less than 30 minutes.
3. Curate a 4th of July Collection
Businesses of all types have the opportunity to curate a collection of items that help 4th of July revelers find what they are looking for. E-commerce stores can boost sales by creating a collection of “4th of July Favorites.” Or perhaps a blogger can create a list of “Top 4th of July Recipes.” Creating a collection of items for consumers is an excellent way to deliver a tailored shopping experience or receive online shares which can eventually lead to sales.
4. Donate to a Charitable Cause
Legend has it that Uncle Sam was linked to one of the largest acts of philanthropy turned branding of all time. History suggests that Uncle Sam was named after Samuel Wilson, a meat packer in New York who donated barrels of beef to the U.S. Army in 1812. Samuel’s kind deed left such a lasting impression on the U.S. Army that they referred to the meat as “Uncle Sam’s.” The local newspaper picked up the story and the rest is history. The lesson of this story is that freebies can create buzz.
5. Utilize Business Phone System Features
One of the most effective and economical marketing strategies is utilizing your current business phone system. If you will have extended hours to accommodate the extra traffic over the 4th of July holiday make sure to set your business hours so your customers know that you’ll be in full service. You can also utilize Custom Greetings to let your customers know all about your special promotions and upcoming events.
I hope you enjoyed our five 4th of July marketing strategies. Want to learn more about creating unforgettable holiday experiences for your business? The Marketing Team at VirtualPBX has put together a list of business phone system best practices so you can get the most out of your call traffic.
We hope you have a wonderful 4th of July!