VirtualPBX boosts engagement and brand recognition through playful Zombie campaign
San Jose, California, April 2, 2016 — VirtualPBX has brought a creative and engaging campaign to new audiences through the use of clever timing and planning. Often recognized and awarded as an innovator in the space of telephony products and services, the VirtualPBX marketing team delivered a similarly memorable product.
“Most of the marketing team has worked outside of the telecom industry, so we all have a lot of entertaining examples of successful April Fools’ Day campaigns that often come up in conversation,” said Rachel Anderson, VirtualPBX Director of Marketing. “Just like with our Engineering and Support Teams, it’s through this type of collaborative effort that many of our initiatives are formed, too.”
The campaign, which consisted of five dystopian images and phrasing that was designed to entice audiences outside of the realm of most conventional telephony marketing platforms, has been welcomed as an inventive and intriguing introduction to hosted telecom. By delivering content to niche subsets of social media that was authentic and relevant, VirtualPBX has opened the door to vast, new audiences to engage with.
“Just as it would be disingenuous for someone to sit down at your family dinner table and hop right into the conversation, you can’t just waltz into a specific group and start talking to them like you belong,” added Anderson. “Fortunately, we had a combination of relevant subject knowledge and the creativity to tie it back into the topic of hosted telecom, specifically surrounding our PBX Parachute and Softphone App products.”
Though this is the first such deviation from the norm for the hosted telecom industry, VirtualPBX is known for embracing out-of-the-box product and service development. With the ever-growing list of game-changing products in their quiver, it is likely that more equivalently potent content is on its way from the company as a whole.
VirtualPBX was founded by members of the team who brought some of the first commercially available hosted PBX service to market in San Francisco in 1997. Born from the advent of the hosted telecom industry and driven by the innovative vision of its founders, VirtualPBX continues to deliver leading edge telephony products for business. Backed by award-winning, local, in-house support teams, VirtualPBX offers an array of services including disaster recovery, network monitoring and optimization, and professional system management.
Director of Marketing
888.825.0800 Ext. 339