Multiple Business Phone Numbers for the Large and Small
The size of your business comes secondary to the power of multiple business phone numbers.
Slim startups can boost their marketing efforts by using more than one number in their campaigns. Expanding enterprises can make their global ambitions more feasible with a handful of numbers at their disposal.
Keep reading for a deeper look at those situations and how your own business can benefit from using multiple phone numbers as part of a VirtualPBX account.
Starting Small, Marketing Big
Startups eventually reach the point where marketing becomes a pivotal activity in their development.
To attract customers, startups can take advantage of online and offline advertising in places like Google Ads and industry magazines.
The process of creating advertisements is straightforward enough. You create sensible ad copy, release it in the right location (online or printed publication), track the results, make changes, and complete a subsequent round.
Where this becomes most complicated is within the “track the results” phase. You need to know how and why your customers are reacting to your ads; otherwise, you won’t know how to improve them when the campaign has come to a close.
Multiple business phone numbers can help this process by segmenting differing campaigns from one another. For instance, if you have a single Google Ads campaign and a printed ad in Wired, and each one sports a separate phone number, you can tell which ad the caller reacted to.
Let’s say you scale your marketing to 20 online campaigns and 5 print ads. Great! Attaching phone numbers to every single campaign, or at least to groups of campaigns within the online and print subsets, can work wonders when you’re receiving dozens or hundreds of calls a day.
Enterprise Across the Globe
Likewise, many enterprises will also reach a tipping point. The sizes of their individual departments can dwarf other whole businesses.
Enterprises have hundreds to thousands of employees, so their departments can become enormous. An accounting department that’s 100 employees deep may be split into its own sections that deal with new contracts, global connections, and taxes, just to name a few areas of focus.
If an individual needed to contact that accounting department but only had one line into a central part of the business, it could become a mess. A single Automated Attendant could route the caller correctly, but it would be a messy experience for that person.
A direct line to the department could make routing much simpler. In fact, separate lines for accounting, marketing, HR, sales, and other departments would make contact to those places easier for everyone involved.
Callers wouldn’t have to navigate deep auto attendant mazes. Businesses could publish their individual departments’ numbers and let the subsections of those departments easily delineate themselves by extensions.
Multiple Business Phone Numbers in Your Market
How do you currently shape your growing business? If you haven’t tried organizing your marketing efforts or company growth with a set of business phone numbers, it could be time to start.
Adding numbers to a VirtualPBX Business Phone System account is easy and cost-effective. Numbers can be used at your discretion and routed anywhere you like, even in complex arrangements that would require a custom voice system setup.