How to Create a Smart Vanity Number
A vanity number is a must-have for businesses looking to increase their bottom line, particularly those who advertise through print, radio, or television. Studies show that a vanity number can increase word of mouth advertising by as much as 200%, as well as increase the percentage of return customers. Expecting rushed viewers or listeners to remember a random 10 digit number is unreasonable and unreliable. However, not all vanity numbers are created equally. While any vanity number is preferable to a traditional phone number, creating one can prove to be challenging without taking proper precautions.
Below are a few tips and examples from VirtualPBX on choosing a vanity number for your business.
- Avoid alpha-numeric numbers such as, “C4R5” for “cars” – while it’s unique, it’s too difficult for users to remember.
- Stay away from hybrid numbers such as 1.800.593.PETS. While “PETS” is easy enough to remember, 593 is less than ideal in terms of choosing a memorable vanity number.
- Repetition is good. 1.888.555.YARN is a great example of a memorable number that uses repetition to its advantage.
- Using a business name within your number is good only if it is reflective of the business or is a well-known brand, e.g., 1.800.555.FORD or 1.888.HAIRCUT are both good examples. However, 1.877.MICHAEL for Michael’s Flower Depot wouldn’t be memorable, as consumers are unlikely to associate “MICHAEL” with flowers.
- Sometimes one extra letter is okay; for example 1.800.DISCOVER is the number for Discover Card.
- Use simple, unmistakable spelling. Consider how your vanity number will sound when repeated in conversation, radio, or television. Avoid slang words with variations in spelling.
When chosen properly, your viewers and listeners will be able to associate your phone number with your business. In turn, your bottom line should increase as you provide customers a convenient, memorable way to reach you.
VirtualPBX offers vanity toll-free numbers, as well as 800 numbers to improve your business’ line of communication with customers, vendors, partners, and more. Contact us today for more information at 888.825.0800.