April Fool’s Day is a great opportunity to humanize your brand with a funny prank. Like any well thought out campaign, it takes a considerable amount of planning and organization to land a hoax that moves the needle. What’s the best way to turn likes and shares into ROI this April 1st? By getting the phones ringing, of course. With VirtualPBX, your April Fools’ campaign can reach unprecedented heights by assigning it a DID (Direct Inward Dial) number. DID numbers allow you to fully commit to the joke by giving your customers and prospects a direct line to the office prankster, a ring group, device, or voicemail box. In addition, DID numbers allow you to divide call traffic to gauge which campaigns performed best. When it comes to landing the perfect spoof, VirtualPBX has the best material to make your joke a hit. Without further ado, here are 5 steps for success with your April Fool’s Day campaign.