Maybe you’ve heard, one of the most blocked for business websites, Facebook, looks to be getting into the business messaging game. This seems to be the norm now with instant messaging (IM) transitioning from the personal communications world and becoming a viable business tool. Communications for companies across all sectors are moving more and more into the cloud. Now that these changes have become more prevalent, though, what are some lessons we can learn from how well they are being received?
Software Advice has the Answers
Once again, the experts in comparative software analysis and recommendation have shifted their focus on researching the impacts of IM as used for business communication. Research based on topics that are familiar to us (let’s face it, texting and IM are pretty ubiquitous activities these days) often reveals surprises as frequently as it provides data that serves to reinforce and validate existing assumptions, and this most recent report is no exception.
Efficiency is Key
Like anything in the accelerating rate of business in the modern world, process improvement is essential for profitability, if not for survival. Adding new business tools and project management interfaces may initially seem like an appealing way to boost efficiency, but without a meaningful improvement to workflow or with too long of a learning curve that threatens adoption, they can actually have the opposite effect. Fortunately for businesses that adopt an IM platform for their company, the results seem to be categorically positive.
Because messaging applications are simple and most people are familiar with using them in their personal life, their rate of adoption in the course of business is tremendously high. Furthermore, that familiarity also contributes to a relatively seamless learning curve. With quick adoption and easy use, IM for work is allowed to execute on its primary goal, which is to reduce cluttered communications and streamline day-to-day employee interaction. According to the results of the Software Advice report, an overwhelming 98% of respondents were able to identify at least one area where messaging has provided a meaningful benefit to their workday. Though there is no actual data to support this claim, I would assert that the remaining 2% haven’t actually begun using the app yet. Just like how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop, the world may never know.
Innovation Driving Technology
Most messaging systems are fairly straightforward; you send a message, receive one back and so on, but slowly there have been small improvements that provide a substantial benefit. Most notably is the advent of chat presence additions to contact menus. Just like they sound, chat presence shows the status of the people in your list of contacts. Most messaging apps native in smart phones don’t have these though it’s rather common in many third-party apps. Building off of standard presence information, the inclusion of more than simply the binary availability/unavailability of a contact is known as Rich Presence, and it is with this that employees are getting even more out of their business IM systems.
Just like IM is designed to reduce unnecessary communication and boost efficiency, Rich Presence integrates even more information directly into the application. From just a quick glance of a contact list, any number of statuses can be immediately visible. Again, this added layer of information prevents unnecessary and unhelpful messaging like pinging a colleague who is in a meeting or on vacation if you need an immediate response.
The story of how messaging applications have been able to enhance the workplace and overall business communications is headline worthy on its own, but it is also simply a function of a much greater movement. Adding messaging to the battery of business communications tools is indicative of the transition to a truly unified communications approach to business. Incorporating all of a company’s communications needs; everything from conferencing to email and telephones, is exactly the direction that VirtualPBX technologies is taking businesses everyday and why we’ve been awarded multiple Unified Communications Awards.
The totality of connectivity, be it voice, fax, video, messaging, or anything between, is getting more centralized everyday. Being able to access all of these functions and leverage them for effective business operations will be crucial for success. As long as there has been an open market, speed has been a critical factor in deciding winners from losers. By boosting the efficiency of everything from a business’ network connection to the amount of time it takes to manage it, VirtualPBX drives system improvement everyday. To learn more about how your company can benefit from a unified communications system from VirtualPBX, contact our Communications Experts who are standing by to help right now.