As much as we’d try to be the go-to answer for every technological need that any business has, we can’t even be the answer to all of our own needs! That being the case, just like our customers, we need to look to third-party developers to see what helps. For the occasional standouts, we’ve created this series of blog posts to help you share in the benefits we’ve enjoyed from our favorite Tech Tools.
Grammarly Ain’t no Mavis Beacon
In spite of my obvious use of poor grammar in this subheader, we have the highest regard for the quality of the communications that come into and go out from your office. That’s why we have made developing and delivering some of the finest hosted communications solutions available. It is a reality, however, that even the finest systems are still only just conduits for the people behind the business. That’s true for us, too, and this is also why we take improving our communications seriously. It was the pursuit of that growth that lead us to today’s Tech Tool, Grammarly.
Grammar is Boring, But Grammarly is Kinda Cool
And with Grammarly, grammar is a lot easier to get right, too. In a nutshell, Grammarly is like your spell checker on steroids with a little bit of Big Brother thrown into the mix. By this I mean that through the app, browser extension, and desktop application, you can rely on Grammarly to monitor all of your content creation regardless of if the place you’re writing has a native spell check system or not. The best thing about this for many marketers out there is that through the browser extension, now everything that you put into content management systems like WordPress (where this blog was just entered itself) also benefit from the watchful eye of the Grammarly app. With the ability to help you with your capitals and capitols, whose and who’s, and all the other common mistakes that tend to pass through even the most well-trained eyes, Grammarly is far more than your standard autocorrect.
Become a Better Writer
When the app detects what it sees as an error, instead of a forced correction that can result in some hilarious autocorrect typos, a green bar underscores the suspect area indicating an issue. After you interact with the part of the text that has been highlighted, you are given a relatively large amount of info ranging from an actual description of the error and affected parts of speech a variety of possible edit suggestions. This approach takes on a more inclusive, teaching approach that is the basis of claims that Grammarly is a fast and easy way to legitimately improve your writing.
Closing the Loop
What helps to reinforce the educational aspect of Grammarly is the weekly report card of sorts that summarizes and ranks your performance. As a marketer who loves the engagement cycle, I love this, as a competitive grammar dork, I really love this. Topics range from the variety of your vocabulary to the most common types of grammar mistakes you commit and then it quantifies them into where you stack against other users. This is great because not only does the gamification aspect of aiming for higher scores come into play, but there are also tips and tools that can be called upon on their premium service to help you eliminate bad tendencies.
So that about does it for my review of Grammarly, but there’s one more thing that I have to point out that is especially pertinent to those of you who are similarly competitive about improving your scores. In a most ironic twist, unless you update the Grammarly dictionary for your profile, words like VirtualPBX and Grammarly will persistently come up as errors. Plus, there are dozens of common HTML commands that are required to post blogs into WordPress that do the same. All of that single, relatively insignificant drawback aside, I’m looking forward to hearing about how you’ve added Grammarly alongside your Dash plan to complete your business communications system. Tell us all about it on Twitter or Facebook and keep an eye out for the next Tech Tools!