In this day and age, messaging is a key ingredient for building relationships with customers. Text messages are personal, easy to use, and can be sent at any time of the day or night. You don’t have to worry about someone being busy when you want to send them a message – they’re likely sitting in front of their phone waiting for yours!
More than 90% of text messages are opened within 3 seconds, compared with a 22.2% open rate for email.
Text messaging has become a more popular channel for businesses to communicate with their customers. According to statistics from the Pew Research Center, more than 90% of text messages are opened within 3 seconds, compared with a 22.2% open rate for email. That’s because people are more likely to respond to a text message than an email. This is primarily because texting is an asynchronous form of communication—you can send out your message whenever you want and expect it to be read whenever the recipient chooses (as opposed to an email, where you expect an immediate response).
Use SMS to Capture Customers' Opinions.
You can use the feedback to improve your product or service, which is always good. You can also use it to enhance your customer experience, which will keep people coming back for more and may even attract new customers in the process. You could do this by adding a simple 1-5 scale where customers text you back with a number between one and five, with one being “not at all” and five being “very much so” (or vice versa).
Keep the Conversation Going.
There are a few things to keep in mind when you’re sending text messages to your customers.
- Make sure your message is relevant.
- Send the message at a time that is convenient for them.
- Keep the conversation going!
Conclusion: Building Relationships with Customers
SMS is a powerful tool that can help you build stronger relationships with your customers. It’s one of the most effective ways to communicate with them and get their feedback on your products and services, which are essential for improving the customer experience overall.
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