SMS Marketing: Build Customer Loyalty

SMS marketing, or text message marketing, is a type of marketing that businesses use to send customers updates, promotions, and other important information via text messages. SMS marketing has a few advantages over other forms of traditional marketing, including higher open rates, higher response rates, and speed. 

Although SMS marketing can be complicated, it doesn’t have to be! VirtualPBX makes text message marketing and SMS marketing easy. Increase customer engagement and loyalty with our VirtualText App today. 

SMS Marketing Text Message Marketing
Consumers who would opt-in for text messages from brands
91%
Marketers using text messages said it helped them drive revenue
96%
Consumers who believe that sMS is the most effective way for brand communication
58%

SMS Marketing is Quick, Affordable, Engaging, and Interactive.

Frequently Asked Questions

You can send any type of message you want. Many businesses use their SMS marketing campaign as a way to send exclusive offers and deals to their customers. You can also:

  • Send appointment reminders
  • Manage curbside delivery notifications
  • Confirm delivery orders 
  • Send event updates
  • Capture photos for inspections

When email marketing debuted, it was not long before spam became so excessive that filters became the norm. Now, only one percent of text messages are seen as spam. Plus, 70 percent of consumers surveyed believe that brands should text them more often. Consumers want to receive messages from their favorite companies and are more than willing to sign up.

The ideal frequency for texting varies based on the audience and the business. In general, the preferred number of texts is two to five per month.

Text messages should be no longer than 160 characters. Although some newer smartphones appear to send messages that are a lot longer than that, that is not exactly the case. They still send the message, but broken up into 160 character segments. Keep it short and simple!

Customers Big and Small Rely on VirtualPBX
For SMS Marketing

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Request a Business Texting Service Demo

Want to see it for yourself? Have a specific text message marketing campaign or SMS marketing tactic you’d like to talk through? Fill out the form below to get an Unlimited Business Texting demo with a VirtualPBX Team Member.  

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