Close this search box.

Call Volume: Effectively Manage Your Business

call volume

Share This Post

Call Volume: Effectively Manage Your Business

Managing call volume is a critical aspect of running any business that relies on phone communication. Whether you are a customer service representative, sales professional, or running a call center, you need to be equipped with the right strategies to handle incoming calls efficiently. An effective call volume management strategy can help ensure that your customers are satisfied, your agents are productive, and your business runs efficiently. Without proper call traffic management, you risk losing customers, damaging your reputation, and reducing employee morale.

In this blog post, we will provide you with a comprehensive guide to call traffic management, including tips and for effectively managing call volume. Additionally, we will explore how to handle high call traffic during the holiday season, when volumes are typically at their highest. By the end of this post, you will have a better understanding of how to manage call volume effectively, so you can provide your customers with the best service while keeping your agents happy and productive.

call volume

What is Call Volume?

Call volume refers to the number of incoming or outgoing calls received or made by a particular phone line, department, or organization within a specific period. The call volume can vary depending on the size of the organization, the type of service provided, and the time of day or year. In a customer service context, call volume is a critical metric that is used to measure the workload of call center agents and to determine staffing levels.

High call traffic can lead to longer wait times for customers, which can result in frustration and reduced satisfaction. It can also put a strain on call center agents who may become overwhelmed, leading to burnout and a decline in productivity. Conversely, a low call volume can lead to underutilization of resources and wasted expenses. Therefore, it is important to strike a balance between call volume and resources allocated to ensure that customers are satisfied and agents are productive. Additionally, the time of day or year can greatly impact call traffic. For instance, during peak periods like holidays or special events, call traffic may skyrocket, which can create additional challenges for businesses to manage. By understanding the dynamics of call traffic and how to effectively manage it, businesses can better serve their customers and remain competitive in their respective industries.

Tips for Effectively Managing Call Volume

  1. Use Call Routing: One of the most effective ways to manage call volume is to use call routing. This feature allows you to route incoming calls to specific agents or departments based on the caller’s needs. By directing calls to the right people, you can reduce hold times and increase customer satisfaction.

  2. Implement a Call Back System: A call-back system is an excellent way to manage call traffic during peak times. This system allows customers to request a call back rather than waiting on hold. This can improve customer satisfaction and reduce the workload on agents.

  3. Analyze Call Data: Analyzing call data can help you identify patterns in call traffic and optimize your staffing levels accordingly. By reviewing data such as call volume, call duration, and call resolution times, you can adjust staffing levels to match peak call times.

  4. Train Agents: Properly training your agents is essential for managing call volume effectively. Agents who are well-trained can handle calls more efficiently, reducing call duration and wait times.

  5. Overflow queues: Refer to a queue of incoming calls that cannot be immediately processed or handled by the system due to capacity constraints. Overflow queues are an important tool for managing call traffic and providing a positive customer experience, as they help prevent long wait times and dropped calls. 

How To Handle High Call Volume During The Holidays

The holiday season can be a particularly busy time for businesses. With increased sales, shipping, and customer inquiries, call volume can skyrocket. Here are some strategies for handling high call traffic during the holidays.

  1. Hire Temporary Staff: Hiring temporary staff can help you manage call volume during peak periods. Temp staff can be trained quickly and can help reduce the workload on permanent staff.

  2. Offer Self-Service Options: Self-service options such as FAQ pages, chatbots, and automated phone menus can help customers get the information they need without having to speak to an agent.

  3. Increase Call Center Hours: Extending call center hours can help you manage high call traffic during the holidays. By opening earlier or closing later, you can spread out call volume and reduce wait times.

  4. Be Transparent with Customers: Finally, it is essential to be transparent with customers about wait times and call traffic during peak periods. Providing updates on estimated wait times can help reduce frustration and increase customer satisfaction. 


Managing call volume is crucial for any business that relies on phone communication. By implementing call routing, a call-back system, analyzing call data, and training agents, you can effectively manage call traffic throughout the year. During the holidays, hiring temporary staff, offering self-service options, extending call center hours, and being transparent with customers can help you manage high call traffic effectively. By following these tips, you can ensure that your customers are satisfied and that your business operates efficiently.

Ready to effectively manage your business call volume? Compare plans and get started today. 

More To Explore on the VirtualPBX Blog