Prompt and professional customer service is of vital importance to online jewelry retailer United Diamonds.com, (www.uniteddiamonds.com) an innovative, five-year old business specializing in the custom development of bridal and anniversary jewelry. With a vast network of high quality jewelry manufacturers and wholesalers from around the globe and a virtual sales/support organization, United Diamonds is able to deliver exquisite designs at very low wholesale prices. The secret to its success is simple: provide the most advanced total client satisfaction experience possible so that customers are happy to refer others to the site.

According to United Diamonds founder Bruce Larsen, selling jewelry over the internet can be a challenge due to the consumer's preference for in-person interaction. However, by implementing a few online features (such as super high resolution images, the use of only natural and authentic merchandise, a diamond education center and immediate pricing) and emphasizing immediate client service 24 hours a day, seven days a week, United Diamonds has evolved into a successful custom jewelry retailer with a loyal and growing base of customers.

A single toll free number with multiple extensions and ACD queues integrates all geographically distributed United Diamond sales and customer service consultants, assuring immediate access to the next available agent. This function allows United Diamonds employees to answer questions accurately and promptly while educating clients about diamonds and jewelry purchasing.

"The Virtual PBX^® is an integral part of our marketing and operations strategy," said Larsen. "We needed a phone system that would help us execute our customer service objectives by conveying an image of reliability and accessibility while making it as easy as possible for customers to connect with company representatives."