How to Create a Smart
September 4th, 2014
A vanity number is a must-have for businesses looking to increase their bottom line, particularly those who advertise through print, radio, or television. Studies show that a vanity number can increase word of mouth advertising by as much as 200%, as well as increase the percentage of return customers. Expecting rushed viewers or listeners to remember a random 10 digit number is unreasonable and unreliable. However, not all vanity numbers are created equally. While any vanity number is preferable to a traditional phone number, creating one can prove to be challenging without taking proper precautions.
Below are a few tips and examples from VirtualPBX on choosing a vanity number for your business.
- Avoid alpha-numeric numbers such as, “C4R5” for “cars” – while it’s unique, it’s too difficult for users to remember.
- Stay away from hybrid numbers such as 1.800.593.PETS. While “PETS” is easy enough to remember, 593 is less than ideal in terms of choosing a memorable vanity number.
- Repetition is good. 1.888.555.YARN is a great example of a memorable number that uses repetition to its advantage.
- Using a business name within your number is good only if it is reflective of the business or is a well-known brand, e.g., 1.800.555.FORD or 1.888.HAIRCUT are both good examples. However, 1.877.MICHAEL for Michael’s Flower Depot wouldn’t be memorable, as consumers are unlikely to associate “MICHAEL” with flowers.
- Sometimes one extra letter is okay; for example 1.800.DISCOVER is the number for Discover Card.
- Use simple, unmistakable spelling. Consider how your vanity number will sound when repeated in conversation, radio, or television. Avoid slang words with variations in spelling.
When chosen properly, your viewers and listeners will be able to associate your phone number with your business. In turn, your bottom line should increase as you provide customers a convenient, memorable way to reach you.
VirtualPBX offers vanity toll-free numbers, as well as 800 numbers to improve your business’ line of communication with customers, vendors, partners, and more. Contact us today for more information at 888.825.0800.
Virtual PBX Reduces International Dialing Rates
December 8th, 2011
Making international calls has often been an expensive proposition for small and medium businesses. If you have clients living overseas or live abroad yourself, you know keeping in touch with people around the world can be extremely expensive.
Just in time for the busy holiday season, Virtual PBX is making it easier than ever to stay connected by lowering their international dialing rates. With Virtual PBX, you no longer need to purchase an international calling card or waste time searching for lower rates. Virtual PBX is excited to announce new international rates, with some cut by as much as 80%.
Virtual PBX worked hard with its carriers to push rates lower while maintaining high quality, crystal clear calls, and they are passing all the saving onto you. Call land lines in London or Buenos Aires, or mobile phones in Hong Kong for as low as 1.9 cents per minute. So stop watching the minutes on the phone when you are calling abroad and enjoy the savings.
Virtual PBX also offers two other great ways to save big for global phone calls. If you have employees in other countries, you can set them up with an extension that incorporates a VoIP phone or softphone. Then, calls to their extensions can be free.
If your client base is international, Virtual PBX can get you a local phone number in thousands of cities around the globe for a low monthly rate. Your clients can call in at little or no cost because the number is local to them, and you get no extra per-minute fees for the inbound calls. .
These discounted international options give excellent value and are part of the many reasons Virtual PBX is an easy choice for companies with global interests. With Virtual PBX You can be sure that you’re getting the best value for your dollar no matter who or where you call.
Specific rate information can be found on our website at www.virtualpbx.com.
Why Vanity Numbers are worth their Weight in Gold
December 1st, 2011
In today’s world, vanity numbers have become extremely common among business owners. Once only associated with big corporations, vanity numbers are now readily available to anyone who wants them.
A vanity number is an alpha-numeric telephone number containing a word or phrase which is memorable and usually defines their corporate identity. Some companies such as 1-800-FlOWERS and 1-800-PET-MEDS build their company around their business defining vanity number.
But what are the benefits of owning a vanity number and does your business need one?
One of the main benefits to having a vanity number is they are super easy to remember. All the advertising in the world won’t get your phones ringing unless your audience can remember your phone number. When you try to remember a phone number, you are using your short-term memory. The human brain can only keep so many things in short-term memory and that information is only stored for a few seconds to several minutes before it is gone forever. The best way to transfer incoming information into long-term memory is to link, associate or connect the incoming information with something in your memory which is meaningful. Switching a phone number from random numbers to words allows people to make memorable connections with that phone number and your business, therefore increasing the chance it will remain in their long-term memory.
Aside from the connection, you are reducing the amount of data prospective clients have to process from seven digits to a single word or phrase. This makes memorizing the number quick and easy and thus people are much more likely to call that number when they need that service.
In addition, memorable vanity numbers will help you generate more business by increasing effective word of mouth advertising and the potential to reach tons of people you would otherwise never reach. Studies show that a good vanity number can increase word of mouth advertising by as much as 200% and the percentage of return customers is higher.
Furthermore, a great vanity number will establish your brand and leave a lasting impression with current and future customers. Therefore, it is important to obtain vanity numbers that reflect both your industry and business name. Vanity numbers were once only associated with established national corporations thus people perceive a company with a vanity number as bigger and stronger.
Overall, if you are interested in increasing your potential customer base, securing your reputation and letting people know you are a true professional, consider getting a vanity number for your business.
For more information on vanity numbers please click here: http://www.virtualpbx.com/learn-more/phone-numbers/toll-free-phone-numbers/