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Franchising

Using Multiple Virtual Numbers to Make AND Save Money
May 19th, 2010

Lots of information flows through your business’s phone lines. Potential customers who don’t leave contact information could still be reached if you had access to their caller ID. Marketing spending results could be tracked precisely if you could find out exactly how your call volume has been affected. Managers could confirm the movement of calls, showing that they’re processing leads and their staff is working properly.

But just having a plethora of raw call information is difficult to manage and hard to decipher. So here at Virtual PBX, we give your organization the ability to host an unlimited amount of phone numbers and forward those to all kinds of different destinations, while still tracking all the information and processing it into a set of easily manageable reports. Each phone number can further be specialized by having its own greeting as well as directing callers to specific destinations within the Virtual PBX.

Basically, any company trying to track caller response to advertisements, promotions, campaigns, find out about missed sales or prove proper call management needs to be able to get the records that show those pieces of information organized based on the phone numbers dialed. And anyone trying to direct calls to dedicated sales teams, handle multiple businesses, provide access to multiple retail locations, or give VIP access to special clients would benefit from being able to have individual numbers for each of those possible purposes.

So there are many reasons to use extra phone numbers — and every reason is very specialized. Using extra numbers to support a franchise is going to be completely different from tracking marketing information from inbound callers.  The Marketing group is going to want one or more phone numbers for each advertisement, promotion, or campaign.  By doing this, they can measure their advertisement effectiveness, and thus optimize their advertisement costs. This is accomplished by tracking all call detail such as caller ID, date and time of the call, call duration, and destination of the call – even on missed calls and, in most cases, callers who have blocked their caller ID.  Franchisors, on the other hand, may want to track similar information, but at the same time they need to get the calls directed down to their franchisees and regional offices as fast as possible.

Regardless of the needs of your business — from individuals, to home offices and small businesses, to large enterprises — you only pay for what you need, with no wasted resources or dollars. With the ability to track and route a company’s inbound calls like no other call forwarding, call tracking, or virtual phone system in this market, the Virtual PBX service is the best choice for companies serious about measuring and optimizing the flow of information and budgets.

Hosted PBX Versatility – A Phone System For Any Business
July 16th, 2009

Part 2 of today’s double-header, the versatility of a hosted PBX

A not-so obvious benefit of a hosted PBX solution such as Virtual PBX is the versatility of the system and the ability to modify, configure, and use the system for almost any business or purpose. The reliability of the system allows it to act as remote backup phone system that provides instant, automatic failover. With the ability to point multiple phone numbers to different locations along with comprehensive reporting and logging services a business can implement remote call tracking solutions for marketing, advertising or other needs. And if you’re attempting to offer “virtual” customer service to your clients, there’s no more valuable a feature that you can have in a phone system than automatic call distribution – an intelligent call routing mechanism that sends callers to virtual departments and their representatives. One particular market where customer service is critical is franchising.

Our COO Greg Brashier (@gbrashier on Twitter) recently penned an article in Franchise Update magazine detailing how a hosted PBX provides a cost-effective solution for franchising organizations that are keyed in on customer service.

Who’s on Hold?: Hosted PBX Offers A Cost-Effective Fix For Customer Service

With the downturn in the economy, good old-fashioned customer service can be a major differentiator for businesses trying to keep their existing customers and attract new ones.

Businesses that interact with and sell to customers over the telephone must be particularly vigilant that their phone technologies don’t inadvertently alienate their customers. Positive perceptions can quickly erode if customers encounter too much on-hold time, unclear directions on how to reach appropriate service personnel, or (the most dreaded of outcomes) a busy signal.

Many companies are finding that hosted private branch exchange (PBX) phone service technology can be a cost-effective tool that also helps them improve their phone presence and customer responsiveness.

A hosted PBX service provides customers with advanced phone answering and call-routing features–without the expense of purchasing their own PBX hardware or the added costs of installation, ongoing maintenance, and support. It’s ideal for small and mid-sized firms, companies with a distributed workforce, and those that want toll-free number services.

Vicorp Restaurants, which owns Village Inn and Bakers Square restaurants, is widely known for its award-winning freshly baked pies. However, its archaic phone system had started to become a liability during the company’s busiest time of the year, Thanksgiving through Christmas. A large number of customers seeking to order pies received busy signals or were put on hold for long periods before reaching a live person who could help them. Vicorp decided it was time to establish a more efficient way to handle the holiday rush and provide great service for its pie-loving customers

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