Techno Jargon – Nobody Actually Buys Widgets
November 26th, 2014
Ah yes, the mighty widget. The widget has been an integral part of committee meeting proposals and cocktail napkin doodles alike. Widgets as surrogates for actual products are necessary to navigate business school scenarios of cost benefit analysis, supply chain management, and inventory management, too. But when mythical product placeholders and obscure industry terminology begin to leave the classroom and boardroom, people tend to get confused. And if there is one thing that seems to be universally true in business, it’s that assailing your prospects with technobabble is rarely rewarded with buying questions.
Nobody Likes to Feel Talked Down To
A recent study of over 4,000 people by Daniel Harris from Software Advice, an online software selection service, found compelling arguments against overusing jargon in sales and marketing communications, especially in emerging or unfamiliar technologies. The study chose to use VoIP as a key area to focus on due to the hosted phone service industry’s tendency to overuse unfamiliar, overly technical language.
Jargon that is unfamiliar to an audience makes them feel uninformed, and in a business setting, that can be a pretty exposed feeling. Not terribly surprising, though fairly conclusive, was the fact that when people don’t understand the terminology used to describe something, they are measurably disinclined to make a purchase. What makes this revelation more interesting, though, is that this phenomenon seems to apply to technologies that the participant was already familiar with, but had been presented in an unfamiliar way. Using email as a topic, researchers saw a significant difference in reported familiarity based on the terminology they used to pose their questions.
Know When You’ve Transitioned From Familiar to Far Out
Respondents were confused when asked if they had ever sent an email using obscure, technical language
Another point that this study brings up is relevant to a recent Federal Communications Commission report that cited that, while VoIP subscription has steadily grown for residential use, the adoption rate for business has not reflected similar increases. In light of what we know about jargon and how it impacts buying decisions, the fact that residential phone systems need fewer lines and features than a business begins to make sense. When a residential hosted phone subscriber is shopping for what is comparatively a simple service, VoIP providers are able to keep the terminology simple and direct. A problem arises, though, for the business owner who is blind sighted with the technical explanations for extension routing, advanced queues, and business failover. If the business owner has even a basic understanding of VoIP technology’s benefits beforehand, when confronted with technobabble, he or she is still likely to continue suffering through an expensive and antagonistic relationship with their traditional copper phone line provider rather than trudge through the new terminology.
Focus on Benefits, Not on Features
Respondents who were already familiar with the technology were less inclined to save money on a VoIP system when the question used too much jargon
One set of results from the study that highlights this fact was when researchers posed questions about saving money on a VoIP phone system. Regardless of the current level of knowledge about hosted phone service technology the respondent had, their answers were severely impacted when the questions were more technical in nature.
“Even when respondents understood that SIP trunking would somehow save them money on their phone bills, they were still far less likely to consider the service when we employed a technical rather than a functional definition.” Harris added in his synopsis.
Many conclusions can be drawn from a study, but the accuracy with which this one seems to capture what we’ve all already known is pretty remarkable. People don’t go online shopping for a new SIP (session initiation protocol) or DNIS (dialed number identification service). All they want is a telephone service that gives them the features they need at a price that works for their budget. VirtualPBX can offer businesses of any size just that. Widgets included at no extra charge.
Virtual PBX Offers New Plans and Free VoIP Phones
July 26th, 2012
VirtualPBX has just made VoIP and hosted phone services more affordable than ever! Prices of VirtualPBX’s usage-based plans have dropped by up to 70% and they’re now offering convenient and cost-effective new annual rates for all plans. What’s more, if you sign up for an annual plan, you can get free VoIP phones, further reducing your phone system costs.
As always, you can still use any kind of phone with VirtualPBX – land line, cellular, or VoIP. And there’s never been any cost for PBX hardware when using our system. Now, you can even get started with Voice over IP (VoIP) technology without buying phones. Remember that using VoIP can eliminate the cost of expensive business phone lines from the phone company. You’ll save money and get better features – it’s a “win-win”.
Furthermore, the free phones offered by VirtualPBX are full-featured Polycom Soundpoint IP 321 phones, the most popular phones in the industry. With this incredible deal, VirtualPBX became the first major Business VoIP provider to offer all the benefits of a hosted VoIP PBX with absolutely no hardware costs, making it more affordable and accessible to everyone.
“Voice over IP telephony often offers reduced costs, which are extremely important in this economy,” said Larry Hettick, principal analyst with Current Analysis. “But up-front cost of buying new phones can be an issue, especially in the small business market. This move by VirtualPBX can help reduce the barrier to entry for their clients and make it easier for businesses to try VoIP.”
Changes to VirtualPBX’s pricing plans and offerings include:
- Flat-rate Plans:
- Unlimited-use plans now start as low as $18.99 per month per user.
- Annual plan customers can receive up to 10 free VoIP phones, a value of $170 per phone.
- No activation fees.
- Usage-based Plans:
- Plans now start as low as $7.99 per month.
- New plans allow customers more minutes at a lower price with savings of up to 70 percent.
- Annual plans include up to 4 free VoIP phones, a value of $170 per phone.
- No activation fees.
“Our new packages eliminate many of the concerns and risks related to deploying a high-quality business VoIP system,” said Paul Hammond, CEO and president of VirtualPBX. “We’re confident that these new plans deliver the highest value available today.”
Virtual PBX Unveils New Flat-rate Plan Benefits
June 26th, 2012
We are excited to announce several changes in our flat-rate plans that will be of immediate benefit to all clients of these plans. The net effect is that everyone on these plans can save even more!
First, the price for our 1 User Flat rate plan has been reduced from $39.99/month down to $34.99/ month. Effective immediately, everyone on a 1-user plan will see a $5 per month reduction in cost.
Second, we are making all ACD queues in flat-rate plans totally free. If you have multiple departments, such as sales, customer service, billing, etc., you can set up a True ACD queue for each one at no additional cost. And you get all the same benefits – skills-based ranking, load balancing, call recording, and everything else – all at no cost. If you’re a smaller company, you can look more professional by setting up additional departments with more queues, while keeping costs low by routing calls to the same employees for each queue. The price of ACD Queues on flat-rate plans was $15.00 per month, each. Now all ACD Queues on Flat Rate plans are Free.
Finally, we’ve cut the cost for additional phone numbers in half! You’ve always received 2 free phone numbers with our flat-rate plans, and additional numbers were $10 per month each. Now, they’re just $5 a month. What can you do with more phone numbers at this new low price?
- Optimize your marketing costs by assigning a separate phone number to each advertisement, campaign or promotion, and see which campaign gets the most calls.
- Get extra direct-dial numbers for your top executives so your most important clients can reach them directly, without going through the auto-attendant.
- Add local phone numbers in multiple cities to give your company a local “feel” and generate more business.
- Add a nationwide toll free number so clients anywhere can reach you for free. It will increase your inbound call volume and will also give you a stronger company image.
All these changes are available immediately to both new and existing clients. For more information, call one of our sales reps at 888-825-0800, option 1.
Virtual PBX Complete is a Complete Success
June 7th, 2012
Nine Consecutive Awards and Huge Growth for VirtualPBX Complete
Called a “cream of the crop” service by its customers, the latest award wining service from Virtual PBX, Virtual PBX Complete, quickly worked its way to the upper echelon of VoIP solutions, delivering an unparalleled complete business phone service.
Unlike other hosted PBX services, VirtualPBX Complete supports the blending of analog and IP telephony while simultaneously incorporating open SIP peering. Eliminating the need for proprietary software and delivering the freedom and flexibility to carry business extensions anywhere around the world through a smartphone, Virtual PBX complete is becoming an essential element for running a successful business.
“The need for business VoIP solutions is high, and we’re excited to have been able to launch such a strong product,” said Greg Brashier, CMO of Virtual PBX.
Since its launch, VirtualPBX Complete has been recognized by several publications including Information Week, eWEEK and TMCnet receiving the following nine awards:
VirtualPBX announced continued strong growth in the 15 months since the launch of its award-winning VirtualPBX Complete business VoIP solution in February 2011, citing a 49.9 percent rise in traffic though the company’s hosted PBX system. With Virtual PBX’s expertise in technology and ability to create some of the most innovative products and services on the market, it is easy to see why they are so popular.
Virtual PBX Named Finalist in the 2012 Hot Companies and Best Products Awards by Network Products Guide
April 20th, 2012
Unstoppable! Virtual PBX Wins Yet Another Award for Virtual PBX Complete
Virtual PBX (www.virtualpbx.com), the inventor and leading supplier of hosted business phone services, is excited to announce that Network Products Guide, industry’s leading technology research and advisory guide, has named Virtual PBX Complete with VoIP Anywhere a finalist for the 7th Annual 2012 Hot Companies and Best Products Awards in the Voice over IP and Unified Communications category. Winners will be honored in Las Vegas on Tuesday, May 8, 2012 during the 7th annual dinner and presentations.
As the industry’s leading technology research and advisory guide, Network Products Guide plays a vital role in keeping decision makers and end-users informed of the choices they can make in all areas of information technology. The guide follows conscientious research methodologies developed and enhanced by industry experts.
Awards from Network Products Guide, such as the Hot Companies and Best Products Award, are the world’s premier information technology awards created to honor and generate industry wide recognition of the achievements and positive contributions of organizations and IT professionals worldwide in every area. In other words, Network Products Guide only gives these awards to those who honestly deserve them.
“This recognition as a Hot Company and Product finalist validates our position as a company successfully overcoming the communication issues faced by businesses today,” said Greg Brashier, CMO of Virtual PBX. “From the beginning our objective has been to keep communication costs and complexity low so that small- and mid-sized businesses can have the capacity and features to fuel growth and meet their business objectives.”
Virtual PBX Complete with VoIP Anywhere is truly a product you can depend on. Not only has it won more awards than any other hosted PBX service, but it has also won the best awards.
New Video: Virtual PBX and VoIP
March 9th, 2012
Today we would like to share with you a video that discusses the main differences between a Virtual PBX VoIP phone system and a traditional analog phone system. Check out the video here to see why a business VoIP plan with Virtual PBX might be the solution you have been looking for.
Virtual PBX, inventor and leading supplier of hosted PBX services, started the first virtual phone system over 15 years ago. Our service can work with any kind of telephone – analog, digital, cellular and even satellite phones, and can rack up big savings vs. traditional phone services. But using Virtual PBX with our VoIP service can save even more. This video shows you how.
Since its release, Virtual PBX Complete has generated tremendous demand. But that is not surprising considering this new addition gives customers expanded business communication capabilities at a fraction of the cost. In fact, with Virtual PBX Complete, you could significantly reduce your overhead, saving 40-80% on monthly phone bills!