Overview
Too many times potential customers are lost because their initial call was not tracked, their contact information lost, or they were not contacted for follow-up in a timely manner. To make matters worse, insufficient tracking of callers encourages guesswork and results in wasted marketing and advertising dollars because a company does not know:
- Which advertisement and what medium is the most effective?
- Which publishers are actually sending leads for given campaigns?
- Where are leads actually coming from? Your sales agents may forget to ask this information.
VirtualPBX® Tracks And Routes Automatically
Call Tracking
If you are using different phone numbers for each ad, promotion, or campaign, your company can optimize its advertising budgets through a better understanding of an ad's effectiveness through better metrics, for example, cost-of-acquisition and return-on-investment (ROI) analysis. The Virtual PBX service facilitates this by tracking your call details including: caller ID, the name and address of each caller, as well as the date, time, duration, and destination of the call – even on missed calls from numbers with Caller ID Block enabled.
Virtual PBX Call Tracking is also:
- Self Managed: Allowing data to be added or deleted in real-time
- Scalable: New destinations can be added online or through the phone
- Flexible: Any call can be routed to a preferred destination based on user-entry
Call Routing
A company needs to not only track incoming calls, but also have the flexibility to route them in any number of ways to any number of destinations. This is accomplished by routing the callers based on a unique user selection, such as a sales agent's extension, an area code or zip code, or a property code. Once the caller makes their selection, the Virtual PBX can route the calls to individuals, information boxes, or groups such as companies, franchises, or retail chains.
The VirtualPBX service is scalable to meet the needs of any size business, from single-owner startups, to home offices and small businesses, to enterprise-level companies. You only pay for what you need, with no wasted resources or dollars. With the ability to track and route a company’s inbound calls like no other call forwarding or tracking service in this market, the Virtual PBX service is the best choice for companies serious about getting the most out of their advertising budgets. By tracking a hot phone lead from when the call starts to when the final hang-up occurs, a company can realize:
- Higher velocity of call leads forwarded to the proper destination in the least amount of time
- Immediate lead referral to advertisers, groups, channel partners, or franchises